Why stationery remains relevant in an electronic world
A simple product we still use today and one that’s stood the test of time and has been used since the Egyptian Era, i.e. - the humble pen and paper. Where would we be without them? While digital and online communication grows, the use of traditional stationery remains as important a means of communication as ever, fulfilling a variety of needs not supported by email or online media. Many people may think that, in this fast-paced, digital age, ‘old-fashioned’ business stationery no longer has a role to play, when some time ago, paper and ink were the pinnacles of correspondence. People question the rationale of spending large amounts of money on printed marketing collateral when its the industry norm these days to market products and services through social media apps and other such ‘digital outlets’ – when even websites now seem a bit obsolete these days. So, it seems that we might never again rely upon writing material as we used to while our affection for paper remains. Ground rea...